Design is CRAP!
Don’t be upset all you graphic designers out there. I have a point to this.
I picked up a nice little book called The Non-Designer’s Design Book by Robin Williams (no, not the actor).
A basic and fundamental thing I learned from it, is that
graphic design is nothing but CRAP!
That is…
Contrast – If two things are supposed to be different, make them drastically different.
Repitition – To keep things looking like they’re all part of the same thing, repeat certain elements.
Alignment – Everything on a page should be aligned with something else.
Proximity – Make things that are similar in topic closer together.
I’m still reading through it (almost done). It features many, many visual examples to see. The above information is basically the first half of the book (but it goes into more detail), and the second half deals with type (as in the styles of type and what goes with what), but also includes different things like the theory of color, designing specific things (like newsletters, business cards, etc.). The author, Robin Williams, has many other books out there. I hope that my next read on this subject will be her book The Non-Designer’s Type Book, InshaAllah.
As regards to my thoughts on the book, I definitely recommend it to any Islamic worker that’s in the business of Da’wah. It gives a very good, basic awareness of design elements so that your next Masjid lecture’s flyer looks a little better than a white page made with NotePad.
Too many valuable programs have been undiscovered by attendees due to the lack of Ihsaan in the marketing. When it comes to Da’wah, you always go for the absolute best.
An example of this would be during the Hijrah of the Prophet (sallalahu ‘alayhi wasallam), when he went from Makkah to Madinah; with him he took Abu Bakr and a guide he’d hired. The guide was the best of all the guides he could find, and he was non-Muslim. The Prophet knew that this would be the most important journey in his life, and so he accordingly hired the absolute best based on that importance.
So, in Da’wah we must always do things in the best of manners. After all, you are spreading the best of deens (religions).
Any other helpful design tips or recommended resources? Have any thoughts? Leave a comment, why don’t ya?
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